Click

Click: What Millions of People Are Doing Online and Why it Matters

by Bill Tancer [Compact Disc 004.678 Tan]

Bill Tancer, who leads global research at Hitwise, an online market research company, tracks the Internet usage by millions of people. From these usage patterns he identifies our attitudes about everything we research on the web. Every Google query we make leaves web tracks and allows web researchers to draw conclusions about what we purchase, what we worry about and what we want out of life. It was fascinating to listen to Tancer describe how he and his team deduce patterns based on people's web tracks. Listening to this book made me think that "Big Brother" is watching us, except that, in this case, "Big Brother" is not the government but anonymous researchers who might sell the information for profit. -- recommended by Donna G. - Eiseley and Walt Branch Libraries

[Also available in book format.][ Tancer Q&A at publisher's web site ] [ official Click and Bill Tancer web site ]

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